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Including in this Chapter
Overview
Villas Managed Estates Limited
- Equity Partners
- Company Structure
- Solicitors
- Bankers
PT. Villas Hotel (The Villas Hotel)
- Company Profile
- Market Analysis
- Published Room Rates
- The Latest Addition -- The Art Gallery Complex

PT. Villas Hotel

Company Profile

Jim Elliott - major equity holder in PT. Villas Hotel - originally developed the concept for the Villas Hotel in 1994. His vision allowed the concept of total privacy and full service catering, tailored to the individual guest's needs. A clear separation from a traditional boutique hotel was envisioned. This concept became a reality in 1996 when The Villas Hotel opened its doors. At that stage it offered a choice of four individually designed 3-bedroom villas. The Villas Hotel has now expanded to include nine 3-nedroom villas and seven 1-bedroom villas - and it's still growing. In October 1999, eight 2-bedroom villas will be added to the accommodation.

fff.jpg (21132 bytes) The Villas Hotel has achieved phenomenal success. This is despite the recent economic crisis in Indonesia and the subsequent downturn in tourism. In fact, The Villas Hotel has not only maintained business during these times but has also shown substantial growth and increased occupancy rates.

It's unique and desireble accommodation option and is managed by a team of expatriate and Indonesian hospitality professionals. Their staff are all local people, individually selected for

their skill and dedicated work ethic. It is cohesive team, committed to delivering a consistently high standard of service excellence. The Villas Hotel is proven product with a solid track record.

Market Analysis

Current Market Split

Japanese 50%
Taiwanese 20%
Australian 20%
Others 10%

The Villas Hotel has established a strong repeat business and word-of-mouth recommendations are a major source of new guest arrivals. Additionally, partnerships have been established with wholesale and retail travel agencies in Italy, Japan and Asutralia. Presently, travel agency bookings represent 25% of total bookings.

The Villas Hotel began an exclusive partnership with Qantas in April 1999. This agreement creates exposure for the property in over 2300 travel agencies throughout 132 countries. By July 1999, 15% of bookings were coming from Qantas. The Villas Hotel will also be featured in the "Bali Exclusive Villa" section of Qantas Holidays and Viva Holidays destination brochures giving the property further exposure.

Gross Occupancy Rate January to June 1998

January 64.75%
February 61.43%
March 63.36%
April 89.79%
May 61.29%
June 76.36%
Average Occupancy 69.50%

Gross Occupancy Rate July to December 1998

July 83.00%
August 90.47%
September 82.42%
October 85.56%
November 81.67%
December 84.01%
Average Occupancy 84.52%

Gross Occupancy Rate January to June 1999

January 85.81%
February 71.22%
March 70.32%
April 84.73%
May 87.60%
June 64.08%
Average Occupancy 77.29%

Published Room Rates

Our current published room rates will increase as of 1 January, 2000. The table below details the current rate and the new rate, for both high and low season.

Villa Type Current Rate New Rate
Low Season High Season Low Season High Season
1 bedroom US $ 115 US $ 145 US $ 145 US $ 179
2 bedroom US $ 195 US $ 265 US $ 195 US $ 265
3 bedroom US $ 225 US $ 270 US $ 249 US $ 315
         
         

All rates are subject to 16% Government Tax and Service.
Low Season : January 8 to July 19 and September 8 to December 14
High Season : December 15 to January 7 and July 20 to September 7

 

The Latest Addition - The Art Gallery Complex

The Villas Hotel is undergoing a major development program, which is due for completion in December 1999.

vvv.jpg (18449 bytes) Adjacent to The Villas Hotel, this development is the first of its kind in Bali. At the cutting edge of architectural design, it is a one-stop centre of art, fine food, dining, pampering and entertainment. It's more than just a complex - it is a visually entertaining experience that has been designed to stimulate the senses and awaken the mind, body and spirit.

The focal point of this exciting development is a unique Art Gallery that will represent art across all boundaries, both local and international.

The Complex will also offer :

  • A luxury Moroccan Spa providing a full range of health, hair and beauty treatments and featuring;
    - open air courtyard
    - cool spa plunge pool and hot jacuzzi pool,
    - sauna and steam rooms for male and female guests
    - 8 single and 2 double massage rooms, and wet massage areas
    - relaxation area
  • A 5-star restaurant run by former Aman Resort chef, Rodney King
  • An air-conditioned, soundproof nightclub
  • Four bars
  • A chic designer boutique
  • Conference and meeting space built for comfort and inspiration, and ordering a full range of equipment, facilities and services.

 

 

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